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Sunday, May 22, 2011
Panera pleased with nonprofit cafe idea
JIM SALTER ―
Houston Chronicle
CLAYTON, Mo.- Rashonda Thornton looked up at the menu on the wall, ordered a Caesar salad and dropped a $10 bill in a box. Pretty generous, considering the meal at Panera Bread Co.‘s cafe in the St. Louis suburb of Clayton sells for less than $7.
It was a year ago that Panera converted the Clayton restaurant into a nonprofit pay-what-you-want cafe with the idea of helping to feed the needy and raising money for charitable work.
[...]
The majority of patrons pay retail value or more. Statistics provided by Panera indicate that roughly 60 percent leave the suggested amount; 20 percent leave more; and 20 percent less. One person paid $500 for a meal, the largest single payment.
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